Our roster

The organic agentic intelligence

Our folks have spent their careers inside the tech industry: at vendors, in distribution, at and alongside the partners who sell and with the workplace leaders and customers who buy.

Who you work with, and when

Channel strategy Everything is built from commercial objectives & clearly defined GTM. Tom leans into these first & foremost.
Illustrated portrait of Tom Halards

Tom Halards

Founder & Captain of the Ship

Channel strategy

“I've worked on every side – helping develop hundreds of vendor plans, building scale at distribution, and sitting across the table from partners & customers – so building real plans that account for everyone's margin and success is my approach.”

Where he’s worked

Microsoft, Zoom, Dropbox, Jabra, Westcoast.

Ask Tom about

Go-to-market planning, through-channel route to market, partner programme design, channel marketing mechanics, MDF & logic that produces pipeline.

LinkedIn
Workplace insight Mike tests the plan against workplace leaders' priorities, now and for the future. This is invaluable.
Illustrated portrait of Mike Stead

Mike Stead

Chief Workplace Sage

Workplace insight

“I spend my time with the people who sign off the workplace, and I bring what they want directly into your plan – so every investment you make, in both time and money, is meaningful and well targeted.”

Where he’s worked

Ten years as Director of Global Partnerships at the GPA (Global Presence Alliance); earlier at Hutchison 3G and GMS Global.

Ask Mike about

What workplace leaders are prioritising, hybrid work strategy, meeting spaces.

AI consultancy Is your business ready for AI? Dan & team scope what is needed for success, value and rollout.
Illustrated portrait of Dan Boyles

Dan Boyles

AI Strategy Storyteller

AI consultancy

“I tell businesses the truth about AI: where it earns its keep, and where it will waste their money. And with the right human intervention in the loop, they can prosper using this new technology stack”

Where he’s worked

Microsoft, HP, TikTok.

Ask Dan about

AI adoption, getting a board to agree an AI plan, what to build first.

Design & build Steve turns the ideas into fully crafted; finished campaigns, programmes & partner assets.
Illustrated portrait of Steve Mitchell

Steve Mitchell

Chief Creative Catalyst

Design and build

“Give me a clear brief and a deadline, and I'll hit both. My approach is realistic, patient and grounded in simplicity – cutting through the noise to deliver plans that work in practice, not just on paper”

Where he’s worked

Over 20 years in tech design, working for brands including Panasonic, Apple and HP, across digital, print and live events.

Ask Steve about

Creative that speaks for itself, partner enablement assets, turning a plan into something real.

Experiential & events Liam can dig into the substance and essence of what's needed to bring an experience to life.
Illustrated portrait of Liam Kingswell

Liam Kingswell

Experience Architect

Experiential and events

“Most events lose the point somewhere between the strategy deck and the day itself. I start inside your business, find the value that is already there, and build an experience your audience understands at first contact.”

Where he’s worked

Microsoft. Over 20 years on global tech brands, with thousands of people trained.

Ask Liam about

Events people are still talking about a quarter later, finding what makes a brand matter, campaigns people quote back to you.

Binary. Clear thinking.
Real results.

Let's build something that performs.

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